In this new book, Ngobeni reveals the hidden code that unlocks the world of success. He further shares traits of successful people and uses the life truths that he has learnt from the word of God.
He believes the problem of many people that society refers to as “poor” is not a lack of money, but ignorance.
This entrepreneur, international business coach and pastor says he wanted to impart the knowledge gained from his wealth of experience to others.
“I could not keep the wealth of experience within me. I had to share with the world and impact them. I have to depart this world leaving it a better place,” he says.
Ngobeni is also a philanthropist and has over the years built his business empire across several industries, which include transportation, seven Wimpy restaurants, fuel stations, a cosmetics company, a lodge and mining interests. He is also a shareholder in a number of companies listed on the JSE.
He told DESTINY MAN that realising that he couldn’t have all his eggs in one basket led him to diversify his business interests.
“Don’t underestimate the power of small beginnings and when you are big, don’t look down at your small beginnings, but keep your small business. With a spaza shop, you may make thousands, with an SME, you make may make millions but need to move on to big business for your billions,” he says.
He hosts the MarketPlace with Charles Ngobeni, a weekly TV talk show that features men and women from all walks of life in a bid to inculcate an entrepreneurial spirit in audiences across Africa and the world.
His entrepreneurial journey started when he was in high school and an avid cameraman.
He says he has been learning since he embarked on it. “It has been a learning curve up to this day. I have highly successful businesses, but others closed their doors,” he says.
Ngobeni recalls how difficult it was at the beginning, when did not have good books or mentorship.
“You need excellency to stay on top of your game. In my restaurants, I sell speed and service,” he says.
Ngobeni’s advice for aspiring entrepreneurs:
• Tough times never last, but tough people do.
• It is a dream for some people to eat at my restaurants. Make the customer’s experience a memorable one.
• Don’t go for the money, but for people. Find a need and meet it. Money will just be your reward.
SOURCE: http://www.destinyman.com/2017/11/22/entrepreneur-ngobeni-unlocking-success-code/
